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The State Press

Video-first coverage on a newsroom schedule. Repeatable event edits, plus the occasional deeper dive.

Shooting an ASU volleyball match from the baseline
On social

My State Press work, in the feed.

ASU baseball vs Arizona, Apr 4 2021 ASU water polo, Mar 27 2021 ASU football touchdown, Oct 14 2021 ASU football vs Colorado, Sep 28 2021 ASU spirit at the arena, Sep 22 2021 ASU baseball vs Utah, Mar 9 2021 ASU baseball dugout, Mar 17 2021 ASU baseball, Mar 28 2021 ASU coach interview, Apr 11 2021 ASU soccer, Apr 6 2021 NCAA water polo bracket, May 15 2021 ASU women's basketball vs Colorado, Jan 24 2021
On YouTube

The State Press, on YouTube.

Client and context

The State Press is Arizona State University's independent, student-run newsroom. The video work there meant producing publishable pieces on a tight, recurring schedule while still making room for the stories worth more time.

The problem

A newsroom lives or dies on consistency. Recurring coverage, games, campus events, and topical moments, has to turn around fast and look the same from one piece to the next. The hard part is holding that cadence while still finding room for the deeper features that actually build an audience, all without a big crew or budget.

What we did

Repeatable event edits

Built a video-first workflow for recurring coverage that could turn around quickly and stay consistent piece to piece. A repeatable template for sports and campus events means the newsroom ships reliably, week after week, instead of reinventing the edit every time.

Deeper dives

On the right stories, community, university, sports, and recurring topics, the edit got room to breathe and the reporting went further. These are the features that stand out in a feed of fast turnarounds and give the audience a reason to keep coming back.

Craft

A journalist's eye runs through all of it. Honest framing, clean sound, and pacing that fits the platform and the length of the piece.

The result

A dependable stream of published video across the calendar, with sharper storytelling on the features that earned the extra time. The repeatable workflow kept coverage consistent and fast, and the deeper pieces built a body of work strong enough to carry into a professional reel.

Running a newsroom or a content operation? Repeatable pipelines beat heroic efforts.

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