← Home
Field Notes
Writing on the work.
The craft, the business, and the mechanics of local video production. Honest takes from a working shop.
How much does a brand video actually cost in Santa Barbara?
Straight answer, no vague ranges. Here is what actually shapes the number, and what a $2,500 job looks like next to a $12,000 one.
Video versus photo for small business marketing
Not a versus argument, a workflow one. What each format does better, and how to shoot both on the same day without paying twice.
What to expect from a shoot day
A concrete walk-through of the day, from the pre-shoot call through wrap. What to prep, what I bring, what actually happens.
Why one producer beats a big agency for local businesses
Agencies have their place. Yours is probably not it. Here is the honest breakdown of when to hire big and when a solo producer serves you better.